Social listening refers to the act of following
conversations about specific topics, keywords or phrases and leveraging those
insights to create content or discover new opportunities.
Social listening is an essential part of any social media
strategy. Social listening is knowledge. Know your audience, industry,
competitors and what you are doing with the content.
Let's take this a step further.
Social listening can be used to monitor keywords and
mentions. It also allows you to understand your industry and discover potential
leads. You can engage with your audience to find out what they are talking about and
to identify top influencers or potential brand ambassadors within your
industry. Content research is available to determine what is working and what
Social listening allows you to track brand health, create
content that your audience likes generate ideas for future campaigns and
improve customer experience.
It sounds great, doesn't it? It is!
Social listening goes beyond just keeping track of company
mentions and tags. It also helps you identify keywords within your industry to
use in posts, blogs, and on your website. This will help you rank higher in
search engines and Google.
According to Social Media Today
Social media monitoring tools allow you to monitor keywords
and brand names on social media in order to catch mentions. However, social
listening tools offer more options. These tools can monitor the whole web (not
just social networks, but blogs, forums and web publications), and create
complex search queries that can help you find even the most obscure mentions.
Social listening, as I have mentioned, is an excellent tool
to track and monitor company mentions, find keywords and influencers and
identify potential leads. It also allows you to conduct research on what
content is working and not. However, I'd like to go deeper into tracking
company mentions. This includes offering exceptional customer service via
social media. It is important to respond promptly and positively to any
comments made by your audience about your product, whether it be a negative
review or a tweet. This could make or break your brand.
59% believe that social media customer service has made it
easier for them to resolve their problems and get their questions answered.
Social listening can give you great insight into your
industry as well as your target audience. Social listening will allow you to
deliver better content to your target audience and make better marketing
decisions. This will allow you to identify the interests and influencers of
your audience. This will allow you to gain a better understanding of your
industry and what your competitors are talking about. You will be able to find more
ways to reach your audience and communicate with them in two-way communications.