Word of Mouth Marketing This is the original social media platform. Faberge's famous commercial in which a woman told two friends about her product was a familiar one to me. I remember seeing it again and again. Isn't WOM a powerful way for businesses to influence results?
Social listening refers to the act of following conversations about specific topics, keywords or phrases and leveraging those insights to create content or discover new opportunities.
Social listening is an essential part of any social media strategy. Social listening is knowledge. Know your audience, industry, competitors and what you are doing with the content.
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