What Is Social Listening and Why Is It Important?

Social listening refers to the act of following conversations about specific topics, keywords or phrases and leveraging those insights to create content or discover new opportunities.

Social listening is an essential part of any social media strategy. Social listening is knowledge. Know your audience, industry, competitors and what you are doing with the content.

Let's take this a step further.

Social listening can be used to monitor keywords and mentions. It also allows you to understand your industry and discover potential leads. You can engage with your audience to find out what they are talking about and to identify top influencers or potential brand ambassadors within your industry. Content research is available to determine what is working and what isn't.

Social listening allows you to track brand health, create content that your audience likes generate ideas for future campaigns and improve customer experience.

It sounds great, doesn't it? It is!

Social listening goes beyond just keeping track of company mentions and tags. It also helps you identify keywords within your industry to use in posts, blogs, and on your website. This will help you rank higher in search engines and Google.

According to Social Media Today

Social media monitoring tools allow you to monitor keywords and brand names on social media in order to catch mentions. However, social listening tools offer more options. These tools can monitor the whole web (not just social networks, but blogs, forums and web publications), and create complex search queries that can help you find even the most obscure mentions.

Social listening, as I have mentioned, is an excellent tool to track and monitor company mentions, find keywords and influencers and identify potential leads. It also allows you to conduct research on what content is working and not. However, I'd like to go deeper into tracking company mentions. This includes offering exceptional customer service via social media. It is important to respond promptly and positively to any comments made by your audience about your product, whether it be a negative review or a tweet. This could make or break your brand.

59% believe that social media customer service has made it easier for them to resolve their problems and get their questions answered.

Social listening can give you great insight into your industry as well as your target audience. Social listening will allow you to deliver better content to your target audience and make better marketing decisions. This will allow you to identify the interests and influencers of your audience. This will allow you to gain a better understanding of your industry and what your competitors are talking about. You will be able to find more ways to reach your audience and communicate with them in two-way communications.